Immersive Visualization in Landscape Design:
How Environmental Conditions Influence Experiences and Memorability
Lighting conditions in immersive visualization may shape how people experience, remember, and emotionally respond to designed landscapes.
AI-enhanced video improves visual clarity and presentation quality, helping communicate the designed environment more effectively.
How do changing environmental conditions in VR influence people’s experiences and memorability of the same designed place?
This project uses immersive video and VR visualization to examine how environmental conditions affect design communication and perception.
Golden Hour
Midday
Blue Hour
Participants experienced the same landscape design under three different lighting conditions to compare memorability and emotional response.
The study also considers how specific site elements contribute to visual experience and memorability across immersive conditions.
Pavement
Pavement
Light Elements
Seating & Social Furnishings
Site Amenities
Vertical Structures
Site Amenities
Vertical Structures
Water Features
Water Features
Planting
Planting
Findings from this study may help landscape architects choose visualization strategies that better communicate design intent through immersive media.
Immersive Visualization in Landscape Design: How Environmental Conditions Influence Experiences and Memorability
With the widespread application of virtual reality (VR) tools in landscape architecture, their value in spatial understanding, design communication, and decision-making support has been increasingly recognized. However, few studies have examined how environmental factors within VR influence people’s memory and perception of designed spaces. This study focuses on the influence of varying natural lighting conditions throughout the day on experiences and memorability. Participants experienced one of three test conditions, and each group of people viewed the same designed place rendered in different light conditions in a VR environment. They completed surveys measuring memorability and emotional feedback. The findings aim to deepen the understanding of how environmental settings influence design communication and provide guidance for landscape architecture and associated professionals in selecting visualization strategies that most effectively convey design intent.